North West families find relief through Boxer’s 10c campaign
North West – The Coronavirus pandemic has taken its toll in the North West. Hunger’s claws have clutched tightly onto the stomachs of families in towns and cities throughout the province.
With many communities urgently needing help to put food on the table during these challenging times, Boxer Superstores, the Community Champion, has heeded the call for help and raised R2million through a unique in-store initiative ensuring that more than 40,000 people have food to eat during the cold winter months.
In Alexandra, Boxer reached out to various non-profit organisations and provided custom made food parcels for families supported by these important places of hope.
Boxer Superstores donated 10c from the profits made on all confined label items sold in March and April into the Boxer Hunger Relief Programme, quickly raising the R2 million needed for the initiative. This amount was then split between all Superstores nationwide, enabling 398 store-chosen non-profit organisations to receive more than 10,000 custom made food hampers.
“We are incredibly proud to help so many organisations through these tough months. We thank our loyal shoppers for their efforts to make a difference to the thousands of families who need our help,” said Boxer marketing director Andrew Mills. The first phase of Hunger Relief Programme food parcels rolled out in July, with the final phase of collections scheduled for the first week of August.
“As we celebrate our 43rd year of providing affordable groceries to families across South Africa in over 300 stores, we take pride in playing our part to also feed the most vulnerable families in the communities we serve. Right here in the North West we see and appreciate the work these community organisations are doing as real community champions, so it is important for us to assist them,” said Boxer Rustenburg branch manager Patson Mthembu.
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