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28 November 2025

Platinum Weekly newspaper | Rustenburg – “Don’t dim your light to fit in. You were born to stand out and change the narrative.” These words perfectly capture the spirit of Tsholo Phiri, who proudly represented the North West Province, Kanana, as a national finalist in the Miss Qhawekazi South Africa 2025 pageant.

“Qhawekazi” is a Xhosa word meaning heroine — a woman of strength, dignity, and purpose. For Tsholo, the pageant was never just about beauty; it was about impact, culture, and reclaiming power as women who lead, heal, and inspire.

“I entered this pageant because I believe I am Qhawekazi — a modern-day heroine with a story that matters,” Tsholo shared. “It was about more than the crown; it was about legacy, representation, and inspiring others to own their voice and purpose.”

Advocating for Healing

Tsholo’s advocacy is deeply personal. Having endured years of bullying during her school life, she now champions mental health awareness and the fight against bullying. “I know what it feels like to be lost in silence,” she said. “Today, I advocate for emotional, mental, and spiritual healing. My story is proof that brokenness can become a bridge for others to cross into healing.”

A Pageant with Purpose

The Miss Qhawekazi South Africa 2025 grand finale, held at the Pretoria State Theatre, was an inspiring celebration of womanhood and purpose-driven leadership. Now in its second year, the pageant continues to grow as a platform that empowers women from all walks of life.

Having completed her Film and Television studies at Parema Media Institute, Tsholo said the experience was about far more than a stage appearance: “Through film and pageantry, I get to express truth, culture, and emotion. Both are storytelling tools that I use to heal, connect, and empower others.”

A Queen and a Mother

Beyond the spotlight, Tsholo is a proud mother to a beautiful daughter who motivates her daily. “She reminds me why I must be brave, stay grounded, and push for a better future—for her, and for all young girls who need to see that strength can be soft and still powerful.”

Message to Young Dreamers

“Walk into it with purpose,” Tsholo encourages. “Don’t do it for the spotlight — do it because you have something meaningful to offer the world. Be authentic, stay grounded, and remember that your uniqueness is your superpower.”

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