Platinum Weekly Profile

Introduction

For the past ten (10) years the Platinum Weekly Newspaper, a free weekly publication, has been making its mark within the printed & electronic media industry. Our weekly print run of 25 000 newspapers is ABC registered. Born and bred in Rustenburg, our newspaper is in a sense also a product of the community. We have banded together incredible talent in this ever evolving machine, called the Platinum Weekly Newspaper.

We focus on news relevant to our readers and distribution area; with up-to-date local news, touching on general mining, economic, tourism and national news. We love to splash on events, as it is at the heart of the community.

We have won the ‘Newsprint crime reporter of the Year’ awarded by the SAPS North West Province for 2012/2013. Nevertheless, the paper is not all gloom; the serious stuff is supplemented by articles with a comical outlook on everyday occurrences.

The popularity of the weekly comic strip ‘Kerneels’ has taken us by surprise. We make use of this comic strip to hit the spot on serious national news or events in a satirical, comical way. Kerneels has become a much-loved and well-known character. We undertake the weekly task of disseminating necessary information, the good, the bad and the ugly.

We are not only a reflection of local interests, but also a defender of accepted norms and values within the community. We accept that task and challenge with a deep sense of responsibility.

Anchored by ethics, solid professional standards and equipped with a wide experience in multiple media types (printed: reporting, graphics and profiling; internet & e-fliers), affords us the ability to offer value for money media solutions to our advertisers and attractive involved non biased reporting to our readers.

An impressive 3.2 Million web-hits per month!

www.platinumweekly.co.za

Your advert gets free web exposure!

Report available on request.

Readership:

  • Age 21+
  • Printed newspapers estimated at 100 000 per week (4 readers per newspaper)
  • Our internet readership is quickly gaining momentum on our print readership, with an astounding 3 282 932 web hits as dated in August 2016. We not only rack up a large number of visitors, but also foster and enjoy a deep engagement with our readers.
  • Platinum Weekly’s website statistics indicate an audience of mainly employed individuals with after-school qualifications.

Bulk Email Advertising:

Platinum Weekly’s integrated advertising strategy also includes a weekly e-mail with jobs, tenders, the latest local news, events, cars ... – with direct links to our website. We receive daily subscriptions to the Free Weekly Email (currently sending to approximately 11,700 readers in our distribution area).

Our Readership Target:

General Public; Mining Employees and Employers; Government Officials and Corporate Business employees; Entrepreneurs, lecturers, college students and housewives.

Distribution:

To ensure our advertisers receive the very best exposure, our in-house & specialised distribution team focuses on key points in each distribution-area, personally distributing to mining offices, shafts, plants; municipal and government offices; local businesses; banks; schools, colleges; golf clubs, restaurants, cafes, spars and quick shops; hospitals, shopping centres and information centres.

Basic Info:

  • Tabloid size newspaper (almost A3), with Printing slots: Thursday evenings.
  • Distribution mainly Fridays & Saturdays - completion on Mondays.
  • Our newspaper is bilingual with approximately 80% English and 20 % Afrikaans content.

Distribution Per Week:

Rustenburg (19 000), Phokeng (350), Boshoek (300), Sun City (250), Mogwase (500), Hartebeespoort (350), Brits (500), Mooinooi (500), Marikana (500), Kroondal (750), Moruleng (1400), Koster (300), and Swartruggens (300).

 

Where Do We Go...?  

 

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